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Case Studies

Standards of Business Conduct Training

Training Design and Development

Microsoft Corporation places the highest importance on the ethical behavior of its staff when conducting business and was seeking a powerful and compelling training intervention to distribute to over 90,000 staff globally.

Training had to be interesting and believable, stimulating awareness and discussion of what it means to act responsibly and ethically in a modern, demanding, and fast-paced industry.

Microsoft has worked with CM Group for many years and in 2006 awarded CM Group the coveted “Premier Vendor” status in recognition of its quality of work. CM Group was therefore a natural choice to partner with Microsoft in developing training for this vitally important yet sensitive topic. CM Group worked together with Microsoft’s senior management team in defining and articulating what ethical best practice means and how best to communicate this to staff at all levels, in multiple geographies.

The result was the award-winning Standards of Business Conduct course. It presents the company’s expectations for the behavior of all Microsoft’s employees worldwide. This video-based course consists of a video introduction presented by three senior executives of the company, five modules dealing with specific areas where staff could be faced with challenging situations or ethical dilemmas, a guide to the company’s standards of business conduct, and a conclusion reinforcing the importance of the training by another senior executive.
CM Group developed a highly effective user interface and a course with comprehensive compliance functionality and knowledge checks that ensured that users completed the training without missing important areas. CM Group localized (fully translated) the course into 15 different European and Asian languages.

Michael Jernigan, Microsoft Compliance Training Manager said: “CM Group have been great to work with and have produced a world class course in an area which is difficult and challenging to train in.”

This annual training continues to get very high reviews from employees with exceptionally high satisfaction ratings. Outside Microsoft, the quality of this course has been recognized through the receipt of Telly, Communicator, and Aurora awards and the prestigious Stevie award from the American Business Awards.